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LA BELLE
COUNTRY: THAILAND
DESIGN: PACKAGING
CHALLENGE
La Belle is a skin care product. The brand's target audience ranges from college students to working women. In this project, the brand has given us complete freedom to design their new packaging in any style we deem appropriate for the brand.
DESIGN APPROACH
Because the brand's target customers are female college students, we concentrated on using cute feminine colors in the packaging design. However, serif font is used to make it look luxurious and not too young.
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