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THE LOCAL
COUNTRY: THAILAND
DESIGN: LOGO AND BRANDING DESIGN
DESIGN APPROACH
The Local is a boutique hotel in Bangkok's Chinatown area. We designed a logo inspired by Chinese style architecture elements because the hotel is located in China Town.
The hotel intends to expand into new areas in the future. So we created a logo design system by using the same design but modifying the element within the logo to match the style of the location area.
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